DINING LOGOS BACKGROUND & CHALLENGE
\\\\\Creating a Culinary Experience
Background - Givens Estates was going through a remodel of their dining spaces. The were making a significant change not only in the venues, but also the food quality and venue aesthetics. We were asked to name and design the logos for each venue.
Challenge - Creating a culinary experience for the next generation of Seniors is not an easy feat. We needed to create brands that felt like familiar spaces that they would visit off campus. This challenge came with bold strokes in the design of the venues and the interior design. We met this challenge by working closely with the team at Givens to build brands that will endure.
STRATEGY
\\\\\Exciting Brands For Exciting Venues
We wanted to ensure that the venue names and logos created a connection through the experience. Thinking about current trends in the culinary industry, we took inspiration from our consumer research in the dining space for modern restaurants. We thought through the menu, materials and design of the spaces worked with the sign company to create an unexpected experience in the senior living space.
For the staff and residents, we knew this would be an experience no different from eating at some of the most innovative restaurants in Asheville, NC.
\ DINING LOGOS CREATIVE & EXECUTION
\\\\\Colors, Textures, & Tastes
Selecting the names came first. Learning how the spaces would be used, digging deep into the menus, and seeing the spaces gave us insights to name the venues with their own unique personalities. From there, the design flowed like a chocolate fountain. The colors matched the venues, the names took center stage, and the graphics brought everything together.
The Social Brew is a place where you can get a crafted coffee and pastry in the morning, and small bites in the afternoon. In the evening, the wine and beer are the stars of the show with small plates that enhance the social aspect of this amazing space.
Market + Craft is a multi-venue eatery. Walk up to the Wood-Fired pizza oven, design a signature salad, try an international flavor, or just get a stacked sandwich that will make your mouth water. Oh, and don't forget to pick up a few eggs, bread, vegetables, and some other staples on your way home.
Terrrene is special - "From the Earth". We designed and created a look and feel that would challenge a 5-star restaurant. We embraced the fine dining experience and set forth an expectation of high culinary cuisine. The brand is built to make the executive chef proud and to highlight the French Cooktop used as the centerpiece.
